Gary Carlson Motors INC - Rockford, IL
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Gary and his assistant Sandi Hendricks opened for business April 7, 1988.  Gary had been working at a car dealership at the same location since 1961 when he was twelve years old in 1961!  Gary retains many of the same clients or the family members of the same clients he dealt with since the 1960’s.

“Thankfully I was trained in this business by a very unique used car man.  Alan Campbell my former boss and mentor taught me that only my reputation separated me from all the other people selling cars.”  He said “Always be honest and fair.  Keep your reputation sterling and you will never need to spend large amounts of money on expensive advertising because your customers will sell the cars for you”

Gary has always used this philosophy in this business.  It has proven to very successful for him.  Gary is the only independent auto dealer in Rockford to have won the coveted “1999 State of Illinois Quality Dealer of the Year”  and the same year was a nominee for the “National Quality Dealer of the Year” by the Illinois Independent Dealer Association.  What is the most important is that very soon he will have been selling cars for the same location for over Fifty-Years!


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1621 Rural St - Rockford, IL (815) 965-5100 -